PROJECTS & IMPACT

Our Films. Real Impact

Locally co-created, globally shared. Changing lives through health storytelling.

What We Do?

At Medical Aid Films, we produce health education content that drives behaviour change and builds health worker capacity. Every film is co-created with our partners—ministries, NGOs, communities—and developed in collaboration with our global network of 200+ local filmmakers and 150+ health and behaviour change experts.

We don’t just deliver videos. We design tools for change: culturally relevant, technically accurate, and grounded in lived experience.

Our Impact in Numbers:

  • 700+ health education films in 49 languages

  • 50+ medical partnerships

  • Used in 80+ countries — from Nigeria to Nepal

  • 4,000+ downloads annually by NGOs, governments, and health educators

  • 65% of users use our films in formal medical worker training

  • 95% of users rate content “Excellent” or “Good”

  • Evidence of knowledge gains of up to 50% in film-based training

Locally Led, Strategically Aligned

We build partnerships rooted in equity, working with country teams, local filmmakers, and regional experts to ensure every project reflects its context. Our films are adapted for low-connectivity settings, translated with community voiceover artists, and tested with real audiences to ensure understanding and usability.

Each project is mapped to global frameworks and national health strategies, ensuring relevance, alignment, and readiness for scale.

Featured Projects

SCREEN Zambia
Youth-led screenings in rural schools delivering engaging, accurate sexual and reproductive health information to over 10,000 adolescents. Co-created with local educators and peer leaders to tackle taboos and promote positive health choices.

SCREEN Zambia
Youth-led screenings in rural schools delivering engaging, accurate sexual and reproductive health information to over 10,000 adolescents. Co-created with local educators and peer leaders to tackle taboos and promote positive health choices.

  • Designed for impact — grounded in evidence and co-created with local and global partners

  • Delivered at scale — via mobile, online, broadcast, and community screening

  • Accessible to all — translated into 50+ languages and adapted for low-literacy audiences

  • Focused where need is greatest — maternal and newborn health, sexual and reproductive health, adolescent health, infectious disease, and climate-related health challenges

Contributing to the Sustainable Development Goals

Our work directly supports the UN SDGs:

SDG 3: Good Health and Well-Being

We strengthen health systems and improve access to essential health education, especially for women and children.

SDG 5: Gender Equality

We create content that empowers women and girls with knowledge about their bodies, rights, and choices.

SDG 4: Quality Education

We support lifelong learning for healthcare workers and communities through visual, inclusive, and practical education tools.

OUR VALUES

At Medical Aid Films, our values guide everything we do — from how we make films, to how we work with communities and partners, to the stories we choose to tell.

  • Purpose with Impact

    We are driven by the belief that film can save lives. Every story we tell, every partnership we form, and every decision we make is guided by our mission to improve health outcomes for women, children, and communities globally.

  • Partnership at the Core

    We never work alone. We collaborate with local organisations, Ministries of Health, global NGOs, and healthcare workers — ensuring every film is grounded in real-world insight and co-created with the people it’s designed to serve.

  • Equity and Inclusion

    We believe access to health information is a human right. Our work focuses on reaching the most underserved — especially women, girls, and frontline health workers — across diverse languages, literacy levels, and geographies.

  • Creative Integrity

    We hold ourselves to the highest standards — in both storytelling and medical accuracy. Our films are peer-reviewed, locally validated, and crafted with care to be clear, respectful, and culturally relevant.

  • Innovation with Purpose

    We use new technologies where they add value — from VR and animation to mobile and social platforms — always with the aim of expanding reach, improving learning, and making health knowledge more accessible.

  • Learning and Listening

    We believe in putting audiences first. That means listening to communities, testing what works, learning from what doesn’t, and continually improving how we create and share our films.