Many young people in rural Zambia have limited access to information about health issues of importance to them. Sadly, teenage pregnancy, stigma, peer pressure, poverty, and other pressing issues negatively affect their health and wellbeing.
SCREEN Zambia was developed to address these information gaps and improve care-seeking behaviours.
Medical Aid Films, with the help young people in Zambia, health experts, and content producers, co-created five educational films on teenage pregnancy, positive and respectful relationships, mental health and male involvement in family life, in an entertaining and inclusive way. The films are available in English, Bemba, Nyanja, and Lozi, to reach as many young people as possible throughout rural Zambia.
This impactful three-year health project has been funded by the Vitol Foundation and is the product of working with local partners and Zambia’s Ministry of Health. Our Zambian partners will integrate the film content into their health programmes and conduct monthly screenings across the country, targeting primarily adolescents and supportive influential adults.
“The SCREEN films are authentic to the Zambian culture, informative and entertaining. We especially like the use of real people talking about their experiences, which made the films genuine. We believe the films will be a great support to the Ministry’s work and the Zambian health sector.“Deleen Chasaya, Senior Health Promotion Officer
We will measure the impact of the SCREEN project using a robust monitoring and evaluation framework, including formative research, focus group discussions, baseline/endline and monitoring, from start to finish. The lessons learned will help inform our present and future partners of the impact of targeted use of relevant film content, and be used to replicate the SCREEN model in other countries and the region.