About us new

OUR MISSION

We produce powerful films that improve the health and wellbeing of women, children, and communities across the globe.

Rooted in global public health expertise and a deep understanding of behaviour change, our work combines creative storytelling with real-world insight; delivering life-saving content where it’s needed most.

Director’s Welcome

A note from our Director

When Medical Aid Films began, it was with a single, urgent story: a newborn’s life lost in a refugee camp because a cord was cut with a dirty knife. That story sparked a vision  that film, when grounded in medical evidence and community experience, can save lives.

Today, we are a global team of public health experts, filmmakers, and creative storytellers. We work with ministries, NGOs, and frontline workers to create films that don’t just educate  they shift behaviour, strengthen health systems, and empower communities.

Our films are used in over 180 countries  in clinics, classrooms, and communities reaching millions of people who may never otherwise have access to health information. But we’re not stopping there.

As we move forward, we’re expanding into new technologies, new regions, and new formats  always staying true to our belief that stories, when made with purpose, can transform health outcomes.

Dina Kalifa Prior
Charity Director, Medical Aid Films

OUR VISION

A world where every woman, every child, and every community has access to the knowledge they need to live a healthy life — no matter where they are.

Our Theory of Change

At Medical Aid Films, we believe that knowledge saves lives — and that film is one of the most effective, scalable, and accessible tools to share it.

If health workers and communities can access accurate, culturally relevant, and engaging health films,
Then they will be better equipped to deliver care, make informed choices, and adopt healthier behaviours,
Which leads to improved health outcomes, reduced preventable deaths, and stronger, more equitable health systems.

  • Designed for impact — grounded in evidence and co-created with local and global partners

  • Delivered at scale — via mobile, online, broadcast, and community screening

  • Accessible to all — translated into 50+ languages and adapted for low-literacy audiences

  • Focused where need is greatest — maternal and newborn health, sexual and reproductive health, adolescent health, infectious disease, and climate-related health challenges

Contributing to the Sustainable Development Goals

Our work directly supports the UN SDGs:

SDG 3: Good Health and Well-Being

We strengthen health systems and improve access to essential health education, especially for women and children.

SDG 5: Gender Equality

We create content that empowers women and girls with knowledge about their bodies, rights, and choices.

SDG 4: Quality Education

We support lifelong learning for healthcare workers and communities through visual, inclusive, and practical education tools.

OUR VALUES

At Medical Aid Films, our values guide everything we do — from how we make films, to how we work with communities and partners, to the stories we choose to tell.

  • Purpose with Impact

    We are driven by the belief that film can save lives. Every story we tell, every partnership we form, and every decision we make is guided by our mission to improve health outcomes for women, children, and communities globally.

  • Partnership at the Core

    We never work alone. We collaborate with local organisations, Ministries of Health, global NGOs, and healthcare workers — ensuring every film is grounded in real-world insight and co-created with the people it’s designed to serve.

  • Equity and Inclusion

    We believe access to health information is a human right. Our work focuses on reaching the most underserved — especially women, girls, and frontline health workers — across diverse languages, literacy levels, and geographies.

  • Creative Integrity

    We hold ourselves to the highest standards — in both storytelling and medical accuracy. Our films are peer-reviewed, locally validated, and crafted with care to be clear, respectful, and culturally relevant.

  • Innovation with Purpose

    We use new technologies where they add value — from VR and animation to mobile and social platforms — always with the aim of expanding reach, improving learning, and making health knowledge more accessible.

  • Learning and Listening

    We believe in putting audiences first. That means listening to communities, testing what works, learning from what doesn’t, and continually improving how we create and share our films.

OUR VALUES

At Medical Aid Films, our values guide everything we do — from how we make films, to how we work with communities and partners, to the stories we choose to tell.

  • Purpose with Impact

    We are driven by the belief that film can save lives. Every story we tell, every partnership we form, and every decision we make is guided by our mission to improve health outcomes for women, children, and communities globally.

  • Partnership at the Core

    We never work alone. We collaborate with local organisations, Ministries of Health, global NGOs, and healthcare workers — ensuring every film is grounded in real-world insight and co-created with the people it’s designed to serve.

  • Equity and Inclusion

    We believe access to health information is a human right. Our work focuses on reaching the most underserved — especially women, girls, and frontline health workers — across diverse languages, literacy levels, and geographies.

  • Creative Integrity

    We hold ourselves to the highest standards — in both storytelling and medical accuracy. Our films are peer-reviewed, locally validated, and crafted with care to be clear, respectful, and culturally relevant.

  • Innovation with Purpose

    We use new technologies where they add value — from VR and animation to mobile and social platforms — always with the aim of expanding reach, improving learning, and making health knowledge more accessible.

  • Learning and Listening

    We believe in putting audiences first. That means listening to communities, testing what works, learning from what doesn’t, and continually improving how we create and share our films.

Contributing to the Sustainable Development Goals

Our work directly supports the UN SDGs:

SDG 3: Good Health and Well-Being

We strengthen health systems and improve access to essential health education, especially for women and children.

SDG 5: Gender Equality

We create content that empowers women and girls with knowledge about their bodies, rights, and choices.

SDG 4: Quality Education

We support lifelong learning for healthcare workers and communities through visual, inclusive, and practical education tools.