Catherine McCarthy – Chief Executive

Catherine brings a wealth of senior experience from the BBC where she was for many years, a commissioner and TV exec. She has a background in educational broadcasting, she set up and ran BBC Learning Zone and co-commissioned many award winning BBC series, including some of the biggest BBC landmark programmes. She is passionate about using media to make a difference.

She previously worked for BBC Media Action, the BBC’s International Development Charity, where she was a Senior Adviser supporting teams around the world to produce high quality content. She worked in Bangladesh as Head of an innovative award winning multimedia project which has transformed the lives of millions. Prior to the BBC she worked for VSO and SHELTER. She is originally a trainer teacher.

Catherine has been a mentor for Documentary Campus, a global project to develop new talent in film-making, an Advisory Member to the European Broadcasting Union, a Governor at the Evelina School in St Thomas’s Hospital and an Adviser to Sheffield Documentary Film Festival and Global Health Films initiative. She served on the steering group of the initial Nominet Trust’s 100 most innovative social tech projects worldwide.

Helen Coombe – Head of Evaluation and Learning

Helen has worked extensively in programme management, monitoring & evaluation, capacity building and consulting roles in the international development sector, focusing mainly on the needs and rights of unsupported and vulnerable young women and men. She has a masters’ degree in international health and community development and is a professionally qualified youth and community worker.

Steven Zarnfaller – Head of Programmes 

Steven’s career bridges both the private and public sector, including global program management in mass-media initiatives at BBC Media Action and Concern Worldwide, as well as marketing and communications for Merrill Lynch and The Fedcap Group. At BBC Media Action, he managed content production teams in Africa and South Asia producing high-quality local-language content for TV, radio and social media related to health, governance and economic sustainability. Before this, he launched an MNCH initiative with Concern Worldwide in Malawi, which identified and evaluated ground-breaking ideas from the general public to improve health outcomes and access for mothers and children.

Melody Ambrose – Head of Production and Operations

Melody is a highly experienced operations professional and production manager, specialising in media and strategic communications projects. She has over 15 years’ experience delivering complex programming for a range of corporate and government clients around the world. She has worked on the ground in Kenya, Somalia and Tunisia and rapidly mobilised projects in Afghanistan, Gaza, Bangladesh, India and the Baltic States.

Beatriz Martinez – Digital Communications Manager

Beatriz is an expert in digital communications and marketing with a background in social psychology. She has been working in the charity sector for more than a decade, using digital communications to change behaviours and drive positive social transformation. She has worked for the RNID, Anthony Nolan and the international development charity Youth Business International, among others.


Maddy Hohwieler – Assistant

Maddy has a degree in media studies and documentary Film. While at university Maddy directed and produced a short documentary focussing on the work of a non-profit organisation striving for inclusivity and access in the arts sector. She has a passion for international affairs/cultures, human rights work and the power that inclusive content can have in providing access to information and opportunity. 



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