News

Sophie Ellis-Bextor lends her voice to Medical Aid Films’ BBC Appeal.

Singer-songwriter Sophie Ellis-Bextor joined us this week at BBC Broadcasting House to record the script for our upcoming appeal.

Sophie Ellis-Bextor in BBC Broadcasting House studios to record our #R4Appeal

Sophie Ellis-Bextor in BBC Broadcasting House studios to record our #R4Appeal

Currently expecting her fifth child, Sophie is passionate about maternal health issues following complications in her first two pregnancies.

Skilled medical staff safely delivered her boys prematurely by caesarean section. This experience made her realise that not all women have access to this level of care worldwide.

Due to this, the work of Medical Aid Films resonated with Sophie.  She believes mothers around the world should be able to access information and care to be safe and healthy during pregnancy, childbirth and throughout their lives.

We are delighted that she was able to donate her time to present this appeal for us. Thanks Sophie!

Maternal Health

every day, 830 women, approximately die from preventable causes related to pregnancy and childbirth

The World Health Organisation reports that globally “every day, 830 women, approximately die from preventable causes related to pregnancy and childbirth.”  Almost all of these maternal deaths – 99% – happen in developing countries.

Access to skilled care is crucial to improving health outcomes. A WHO study in 2016 found that an estimated 78% of “all live births benefited from skilled care during delivery.”

Our films are helping to develop this skilled care across the world.  We use film in the education and training of health workers, midwives and communities. Film can empower women with vital knowledge around pregnancy and childbirth.

Help us

We’ll be posting more on social media leading up to our October 7th broadcast.  So we’d love it if you could follow us on Facebook, and share about the appeal.  Most importantly we want to raise awareness around the transformative power of film, and how it can be used in multiple ways.  For example, from training midwives to deliver babies safely or how to save mothers’ lives in childbirth.

Coming soon…

We will share more from Sophie on her reasons for supporting the work of Medical Aid Films as well as more information about the story behind the appeal.  Do watch this space to find out more!

BBC Radio 4 Appeal logo

Listen – Share – Donate.

 

 

 

LISTEN: Sunday 7th of October at 07:55 and 21:25 and again on Thursday 11th October at 15:25.

Reference: World Health Organisation