Due to this, the work of Medical Aid Films resonated with Sophie. She believes mothers around the world should be able to access information and care to be safe and healthy during pregnancy, childbirth and throughout their lives.
We are delighted that she was able to donate her time to present this appeal for us. Thanks Sophie!
every day, 830 women, approximately die from preventable causes related to pregnancy and childbirth
The World Health Organisation reports that globally “every day, 830 women, approximately die from preventable causes related to pregnancy and childbirth.” Almost all of these maternal deaths – 99% – happen in developing countries.
Access to skilled care is crucial to improving health outcomes. A WHO study in 2016 found that an estimated 78% of “all live births benefited from skilled care during delivery.”
Our films are helping to develop this skilled care across the world. We use film in the education and training of health workers, midwives and communities. Film can empower women with vital knowledge around pregnancy and childbirth.
We’ll be posting more on social media leading up to our October 7th broadcast. So we’d love it if you could follow us on Facebook, and share about the appeal. Most importantly we want to raise awareness around the transformative power of film, and how it can be used in multiple ways. For example, from training midwives to deliver babies safely or how to save mothers’ lives in childbirth.
When recording the appeal with us at BBC Broadcasting House, Sophie gave us her reasons for supporting the work of Medical Aid Films. Listen to Sophie share why she passionately believes in women having access to maternal healthcare and how film can support women around the world through their pregnancy and childbirth.
LISTEN: Sunday 7th of October at 07:54 and 21:25 and again on Thursday 11th October at 15:25.
Reference: World Health Organisation