Our vision
A world where every woman and child is healthy in pregnancy and throughout life.
Our mission
We use film and innovative media to transform the health and wellbeing of women and children around the world.
What we do
We bring together health experts with film makers to create engaging, accessible films – empowering health workers and communities with vital knowledge and skills about women’s and child health.
Our approach
Partnership – lasting, meaningful partnerships are at the heart of our work from film development to delivery
Production – through rigorous expert review, we create accessible, engaging, high quality film content
Innovation — we use new technologies where appropriate to make our content accessible to health workers and communities
Making a difference — putting audiences first, we work to understand how people learn through film
Our story
Medical Aid Films grew out of the experiences of Midwife Fiona Laird, working in a refugee camp in Darfur in 2006. Seeing babies dying needlessly from tetanus due to their cord being cut with a dirty knife, she sought a way to share simple but life-saving information with health workers and mothers in the community.
Together with co-founders, Professor Eric Jauniaux and Dr Natalie Greenwold, they had the idea to create a simple animation to inform community members about basic care during delivery of a newborn baby — 10 Steps to a Clean Delivery. With that, Medical Aid Films was born. Click here to read more.